Need to write a grant proposal? Develop a seasonal influenza plan? Or plan a new immunization outreach program?

An important first step is developing a set of well-written objectives or SMART Objectives. (Specific, Measurable, Achievable, Realistic and Time-Bound.) Funders look for SMART objectives in order to ensure that they are investing wisely. SMART objectives:

• help set program priorities;
• set targets for progress and accountability;
• provide guidance for planning and developing strategies and tactics;
• provide direction for implementing programs;and
• identify evaluation criteria

Program plans that are not based on SMART objectives, can cause problems in implementation and evaluation. This could result in not delivering on your program's goals and ultimately losing your funding.